That a relationship between exposure to mass media, particularly news media, and attitudes exists has been supported by additional scholarship, particularly in the United States ( Delli Carpini and Keeter 1996 )
While mass media have been less studied, some theorists focused on the role that they play in modernization and argued that it was the key agent in bringing about development. Lerner argued that media exposed people who possess traditional values to the “modern” world, and that exposure in turn produced a desire to live in it. More…
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